As a blogger and marketer, you need more leads except you want your business to fizzle away.
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In other words, lead generation is what everyone who cares about growing his audience base should never play with!
With effective lead generation, you’ll be able to capture those users by creating a communication channel between your website and the user.
Many successful bloggers and online marketers have confessed that their biggest mistake was not building an email list to capture leads from day one, which is also a mistake you wouldn’t want to make.
Additionally, studies have shown that “over 75% of users visiting your site from search engines will never see it again,” which is why collecting their email address (lead) from their first visit is important.
In this article, you’ll learn how to generate leads from your WordPress blog like a pro.
Getting Started with Lead Generation in WordPress
The first thing is to get a self-hosted WordPress.org site (if you don’t have one already).
After which you’ll register with an email marketing service provider, which are companies that specialize in sending email campaigns and broadcasts to your list. You can use Aweber or ConvertKit for this.
It’s also important to get lead generation software (marketing automation tools) such as Thrive Leads or Elementor. These services will help you create attractive sign-up forms for lead capturing.
Finally, your lead generation campaign will only be effective if you’re using the right WordPress plugin for this job.
Lead Generation Using Popups and Dynamic Optin Forms
One of the several ways of generating leads from your WordPress blog is to add a plain looking email subscription box to your sidebar. However, visitors don’t notice those forms, in most cases, and this is because they blend in.
This is where a lead generation software comes in. It lets you create and test multiple email opt-in forms for your site and determine the one that converts the most.
With a good lead generation software, your opt-ins can be personalized based on user behavior, so they can see the most targeted offer at the right time.
For instance, you can show customized email capture forms for:
- Different pages, blog categories, or sections
- Based on the user’s previous interactions with your site
- Based on their physical location
- Based on the user’s device (Mobile, Desktop, Tablet)
- Based on where the user is coming from (Facebook, Twitter, Google, etc.)
Lead Generation in WordPress Using Comments
According to research, comments are the simplest way to build user engagement.
However, the default WordPress commenting system is not very effective in bringing back the visitors who comment on your blog.
Now, one of the many ways you can capture leads from comment forms on your WordPress website is by adding comment redirect.
When a visitor comments on your site, they’ll see the same page again with a preview of their own comment. It’s nothing new, really.
So how about converting these users into subscribers?
This can be achieved by redirecting them to another page on your site after they leave a comment. This could be a special offer page or a thank you page like the example below:
Lead Generation Using Contact Form in WordPress
One of the most common ways of generating leads in WordPress is via your contact forms. However, most WordPress contact form plugins are either very tough to use or doesn’t integrate with your email service provider.
This is what WPForms can do for you. It’s one of the most user-friendly contact form plugins for WordPress sites.
With WPForms plugin, you can easily create stunning contact forms and effortlessly integrate them with email service providers like Getresponse, Aweber, MailChimp, etc.
Creating and Using Lead Magnets in WordPress
Lead Magnets (also known as incentives) are special offers given in exchange for the desired action.
This special offer could be anything from an eBook, a helpful resource, Amazon gift cards, discount coupon, etc.
Lead magnets work incredibly well because they are quick and easy, they offer visitors something valuable in return, and they don’t have to pay for the incentives.
Additionally, if you’re a blogger, then you can also use a “content upgrade” as your lead magnet. A content upgrade simply offers visitors extra useful content as an incentive for performing an action.
An easy way to create a content upgrade is by turning your best blog posts into an e-book.
Visitors may want to get a copy of your post so they can read it offline.
A tool that can help you do this is Designrr.
It lets you import your post and convert them into a different format (e-book, video, podcast). You can then edit and customize the presentation of the repurposed content and make it look better.
Now, for your visitors to get their hands on your e-book, they need to give away their email address in exchange.
This approach works as a lead generation strategy for a simple reason:
You scratch their backs, they scratch yours!
You get their email address and they receive the valuable e-book from you in return.
For this reason, this mutually beneficial approach to lead generation is one of the best.
Do you now know how to generate leads using WordPress?
Lead generation does not start and end with using plugins. Rather, it starts with building a comprehensive sales funnel and having a clear understanding of how all the different elements and pieces fit together.
Apart from using tools, you can equally leverage content and nurturing your current leads in order to close them into customers/clients of your blog.