SEO Strategies, Techniques & Trends: 2019 Survey


GoodFirms conducted a survey of 100+ SEO companies/experts to learn SEO practices recommended by them and the challenges faced. Read the detailed research to sharpen the SEO skills for your business.

The world lives online, and that has created the sheer need to pop-up in the search results on popular search engines. Then again, being visible on SERPs is not enough! Gaining higher ranks in the search results to earn leads and thus generate online revenue from organic marketing tactics is how you rock the SEO domain.

Businesses regardless of their industrial sectors are looking out for SEO strategies that could enhance their visibility online. The online marketing arena being an open space for all provides even the small-sized businesses with a fair chance to make use of the SEO practices and generate income from organic leads in the digital space. And it is a universal fact that whether small, medium or large; any business holding the top search results speak for the web-traffic inculcated by their websites along with the keyword optimization and Domain Authority (DA).

Search Engine Optimization is a gradual process, it takes its own time to give profitable results, but is definitely necessary to access long-term benefits of internet marketing. SEO activities when boosted with both internal and external resources, that is On-Page optimization techniques as well as external Off-Page tactics like guest blogging and social media marketing gives speedy outcomes.


This survey was conducted among 100+ SEO companies/specialists globally that included participants like IndeedSEO, Artjoker Software etc., to get a thorough understanding of the latest SEO trends and tactics followed and suggested by these experts. The search engines’ algorithms become smart day by day, enforcing SEO professionals to implement ethical ways to increase qualitative link building, market worthy content, gain higher Domain Authority and use authentic SEO tools to ensure that the web pages are completely optimized. Popular search engines care about the web-traffic and keep their algorithms on evolving mode to match the psychographics of their audience in order to help them find the exact content they search for!

So how do the SEO masters cope-up with the ever-changing context of the search engines? To get into the minds of the SEO specialists, read the detailed research below to get profound insights regarding the top priorities, challenges, practices and their impacts on the latest SEO trends.

The Detailed Findings:

Some thoughtful questions were asked of the SEO professionals to get purposeful answers, that could help elevate the level of SEO practices with a thorough understanding of how to achieve speedy and efficient results. The obtained perceptions from the acumen of SEO experts belonging to different countries has allowed GoodFirms to highlight the important aspects that could change the SEO game for versatile businesses.

Here is a rundown of the major parameters researched by the team of GoodFirms that affect the rankings of the landing pages or web pages intended. The mentioned statistics acquired from the survey will assist the businesses in understanding how to make intelligent use of the whole SEO fiesta. Get acknowledged with numerous priorities that influence the aftermath of Search Engine Optimization on the web and their affiliated percentile exhibiting what truly matters!

1. What must be the top Inbound Marketing priority for businesses today?

The research team of GoodFirms asked the SEO companies and experts about the top inbound marketing technique that they favor the most for their businesses and clients respectively. Also, they were given three options to choose from:

  • Growing organic traffic via SEO
  • Content marketing tactics
  • Social media marketing

Top inbound marketing priority for businesses

As per the above pie-chart, increasing organic traffic on the websites from search engines along with content creation has been the top priorities for SEO professionals globally. As per the above chart, 44.6% of them clearly pointed towards growing organic traffic whereas 42.7% of these experts chose content marketing tactics. With not much of a difference though, it can be said that both are to be considered as high priorities depending on the business you are dealing with!

And yes, it matters which business you are in, where is the maximum of your target audience surfing online and which path would be most enticing to lure in prospects. And hence, even with a smaller percentile, social media marketing did receive high importance from a miniature amount of professionals; 12.7% to be exact. Social media does play a significant role in making stuff viral in a shorter period of time, especially if the content clicks with the audience.

And hence, if you are looking out for organically promoting an entertainment app or game or movie etc., the humongous web traffic at Facebook, the keen eye of the twitteratis for trending tweets, the customized filters of Snapchat, the chic picture quality of Instagram and so on, if wisely utilized, has the potential to get your substance spread within a matter of days.

2. Which are the two must use tools for SEO apart from Google Analytics?

An SEO executive working for any business without the SEO tools is like a coder without a computer! Websites and blogs require incredible content with improved keywords which influence them to show up in search engine databases. SEO tools give propelled solutions to increase the visibility of the web pages. Hence, usage of the SEO tools is vital keeping in mind the end goal to get customers. Regardless of how smart and innovative a site is; if there aren’t adequate visitors to remain on that specific site, at that point all diligent work will truly go futile.

This is where SEO tools show its magic by improving a site to accomplish great web search rankings. Utilizing SEO tools is highly valuable in reaping higher activity towards a business site. Likewise, making a wise choice while using the best tools available in the market, including free ones and the paid ones, is important as well. Every business is limited to its own budget for optimizing organic marketing results and the SEO professionals’ aim is to make the most of what’s allotted. The GoodFirms team wanted to research on the priority percentile assigned to some most used tools in the market apart from Google Analytics.

Most important tools for SEO

A sum total of five choices were given to the SEO companies/experts, and they were asked to choose two options that bear the tag of ‘must use tools’ from their perspective apart from Google Analytics of course. And as seen in the above chart, the SEO experts from various sectors across the world have chosen the webmasters of popular search engines such as Google and Yahoo with a supporting figure of 83.3%, making it a more efficient tool. The second-most priority has been given to the keyword planner with 77.6% of overall validation.

Further, MOZ solutions tool was opted for 56.7% of the times in the survey by more than 100+ SEO professionals. SemRush and Ahrefs have each gained a priority percentile of 33.3%.

Thus, tracking a website’s search performance with Google Search Console and discovering new and most relatable keywords for web pages that are searched in higher volume through Keyword Planner are the two must use tools after Google Analytics.

3. Which strategy do your clients prefer? PPC or Organic Search?

Most searchers across the globe prefer clicking on organic results as opposed to clicking on paid ads. Merely, 15% of the total clicks result from PPC ads run by businesses. Paying high cost for short-term campaigns may provide instant relish in terms of higher visibility, increasing the chances of getting clicked during the campaign duration; but there are no long-term benefits like generating constant web traffic on your site.

Below is the graphical representation of the responses obtained:

SEO strategy preferred by clients

As observed clearly in the above pie chart, lion’s share of the pie holding a percentage of 60.7% is occupied by the strategical combination of ‘mostly SEO; some PPC’. Further, some preference has been given to ‘equal mix of both’ and ‘mostly PPC; some SEO’ with 17.8% and 15.2% respectively. Though ‘only organic SEO’ approach is supported in rare cases where the businesses have the flair to survive in the market with piecemeal steps.

Organic SEO and PPC or paid search results have to go hand in hand. Relying on either of these solely never creates the intended impact on the web. Both forms of marketing have its own pros and cons, which is pretty natural. Organic search has the potential to get higher clicks from the desired audience that conclude into longer consistent web-traffic, whereas PPC holds a slight edge in higher conversion rates during its limited term campaigns along with frequent awareness created among the audience.

Searchers on the web are getting smarter and have started anticipating the resultant landing pages even before clicking the paid results on the search engines. Thus, they tend to click more on organic results to find exactly what they are searching for! And well, whether SEO companies and professionals or their clients, all of them prefer to incorporate a profitable combination consisting of ‘mostly SEO; some PPC’ strategy format for the nourishment of global businesses.

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